Channel Management Blog
Our blog features channel management tips, best practices and expert insights to help you get the most out of your PRM and create a successful partner program.
Where to Find New B2B SaaS Partners in 2026
When markets get shaky, partnerships stay steady. Here are the best places to find new B2B SaaS partners for a record-setting 2026.
Proper Partner Program Management Needs a System, Not Just a New Hire
It’s easy to assume that hiring a top-tier partnerships leader = instant partner program management. But in many cases, that couldn’t be further from the truth. Yes, you need a capable leader who can recruit great partner managers, build the right marketing motion, and design a clear vision for growth. But even the best players […]
Why You Need Partner Training: How Leading Companies Do It Well
Learn why partner training is more critical than ever, and how to design programs that are more than a hoop to jump through.
Partner Operations: What Is It, and Is It Still Relevant in B2B?
Learn why partner operations is so critical in B2B partnerships, how AI changes the work, and what to look for in your first partner operations hire.
The Dangers of Bad CRM Data
Bad CRM data has troubling ripple effects, from wasted partner marketing dollars to inaccurate forecasts to partners chasing dead leads. Here’s how to clean yours up and keep it clean.
How Are People Actually Using AI in Their Partner Programs?
Learn about 7 use cases for AI in partner programs, with real-life anecdotes straight from teams testing, iterating, and learning what works.
How to Make Sure Internal Folks Understand the Value of the Channel
Partnership teams often have to fight tooth and nail to get budget, resources, and recognition. Here are five ways to prove the value of the channel.
4 Real Examples of Partner + Channel Marketing Campaigns
Learn more about what channel marketing campaigns are, get tips for putting them together, and gain inspiration from 4 real B2B partner marketing campaigns.
Partner Analytics: What It Is and How to Do It
Learn what partner analytics is, how to apply it to your program, and best practices to adopt along the way.
Partner Program Tweaks For an Outsized Impact On Your Channel Program
Learn why it’s critical to keep enhancing your partner program and tips for how to do it from people who’ve scaled partner programs before.
